Choosing a brokerage when you’re brand new to real estate can be tricky, to put it lightly.
I knew I wanted to join a team that offered the resources I would need to learn & grow into the expert my clients deserve to work with - but I also wanted to be able to simultaneously grow my own brand and show up as the Tiff Iden that so many of you already know. The region has a lot of excellent brokerages that offer a variety of tools and resources, but I just wasn't finding anything that felt right for how I wanted to start my new career.
Until I came across TrilliumWest.
TW stood out to me almost immediately as the right fit. In fact, I cancelled several other brokerage interviews after my first chat with them. I will be telling you lots more about them here in coming weeks, but here are my Top 3 Reasons that I chose to align myself with TrilliumWest:
They vetted me. I am not joking when I tell you that NO OTHER BROKERAGE bothered to even ask questions about my experience, or what kind of human I am (let alone ask for a resume). Yet, they were still anxious to get me to sign on with them. On the other hand, the first thing my TW brokers did was send me a questionnaire & ask for my resume, and after completing that first step, we went on to have a much more relaxed, two-way conversation when we had our first meeting. I don’t know about you, but I like what this signals - they don’t want to hire just anybody, they care about building a team with just the right people, and they care about who they put in front of their clients. And since I’ve started to meet my colleagues, I can already tell how this is paying off. It feels good to be welcomed into such a great family of Realtors - these are some really great people.
They’re just as locally-focused as I am. If you know me, you know the passion I have for our community here in KW. I love the neighbourhoods, the people, and the businesses that thrive here. TrilliumWest is a brokerage that currently only has offices in KW and Guelph, and they love local as much as I do - even their monthly market report is more locally-focused than the typical stats you see from our local RE board (I'm going to explain what I mean by this on Instagram shortly, so make sure you're following me there at @tiffidenrealestate). That love for all things local was something I instantly connected with. And hey, speaking of which… have you seen TW’s incredible neighbourhood art? Did you know I can hook you up with a neighbourhood poster of your choice for FREE? Check out the different neighbourhoods available at TrilliumWest.com/Posters (more neighbourhoods are added regularly!) and then shoot me a message for a personal delivery from yours truly!
They have a super-sexy, modern approach to marketing that I just love (and you will, too!) Being a smaller, local brokerage has some advantages over the huge multi-national franchises: we are AGILE. And in digital marketing, where everything changes by the minute, that allows us to constantly update our approach to stay at the cutting edge of trends and technology. TW offers a “Client First Approach” to marketing, meaning we are focused on promoting your property - not the faces of Realtors, or gimmicky promises and brand rhetoric, or listings from other companies. Check out our TW MarketingUniverse guide (email me for a copy, or go to TrilliumWest.com/Services/For-Sellers). You can also browse the listings on the TrilliumWest website to get a feel for how TW presents our clients’ homes when we list them - I think you’ll be impressed!
BONUS Reason #4 - TW has a GORGEOUS Downtown Kitchener Office, with loads of comfortable seating, delicious coffee, and beer on tap. Have more questions about TrilliumWest? Meet me there!
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